Product videography – a dynamic and visually engaging way to show off your products and tell your brand story. In this digital age, getting the attention of potential customers is harder than ever. With so many brands competing for the same audience, it’s not just about having great products and services.
In this post we’ll look at the power of product videography, the benefits and how you can create videos that resonate with your audience.
What is Products Videography?
Products videography is the art of filming your products in action. Unlike static images, videos can bring your products to life, show off their features, benefits and unique selling points in a way static images can’t. Think of it as giving your product its own starring role in a mini-movie where it can shine and captivate your audience.
The Benefits of Products Videography
1. Higher Engagement:
Videos are more engaging than images or text. They can grab and hold the viewer’s attention making them more likely to watch the whole video and absorb your message.
2. Better Conversion Rates:
Studies have shown product videos can increase conversion rates. 89% of consumers said watching a video convinced them to buy a product or service1.
3. Better SEO:
Videos can improve your website’s SEO. Search engines love websites with video content which can lead to higher rankings and more organic traffic.
4. More Social Sharing:
Videos are highly shareable on social media. A great product video can go viral, reach a wider audience and drive more traffic to your website.
5. Increased Brand Trust:
High quality product videos can build trust with your audience. They give a transparent view of your product, show it in action and demonstrate its value.
Creating a Compelling product videography
Creating a product video that resonates with your audience requires careful planning and execution. Here are some steps to guide you through the process:
1. Pre-production Planning
Before you start filming, it’s essential to plan your video. Define the purpose of your video and the message you want to convey. Identify your target audience and tailor your content to their preferences and needs. Script your video, outlining what you’ll say, the shots you need, and any actors or presenters involved. Plan your location, props, and, of course, the star of the show—your product.
2. Filming Techniques
When it comes to filming, lighting is crucial. Good lighting can make your product look its best, highlighting its features and making it more appealing. Use natural light or well-placed artificial light to achieve the desired effect. Choose your angles wisely, focusing on your product’s unique features. Capture close-ups to show details and wide shots to provide context.
3. Post-production Editing
Editing is where your video comes together. Use editing software to cut and arrange your footage, add music, and include any necessary text or graphics. Pay attention to pacing, ensuring that your video flows smoothly and keeps the viewer engaged. Add a call-to-action at the end, encouraging viewers to visit your website, make a purchase, or share the video on social media.
4. Distribution and Promotion
Once your video is ready, it’s time to share it with the world. Upload it to your website, social media platforms, and video-sharing sites like YouTube and Vimeo. Promote your video through email marketing, social media ads, and collaborations with influencers. Monitor its performance and gather feedback to improve future videos.
Types of products videography
There are several types of product videos you can create, each serving a different purpose:
1. Demo Videos:
Show your product in action, demonstrating how it works and highlighting its features.
2. Explainer Videos:
Use a combination of audio and text to explain how your product works and share the story behind your brand.
3. Tutorial Videos:
Provide step-by-step instructions on how to use your product, helping customers get the most out of their purchase.
4. Testimonial Videos:
Feature satisfied customers sharing their experiences with your product, building trust and credibility.
5. Unboxing Videos:
Capture the excitement of unboxing your product, showcasing its packaging and first impressions.
Best Practices for products videography
To create effective product videos, keep these best practices in mind:
1. Keep it Short and Sweet:
Attention spans are short, so aim to keep your videos concise and to the point. A length of 1-2 minutes is ideal for most product videos.
2. Focus on Quality:
Invest in good equipment and professional editing software to ensure your videos look polished and professional.
3. Tell a Story:
Use storytelling techniques to make your videos more engaging. Show how your product solves a problem or enhances the customer’s life.
4. Highlight Benefits:
Focus on the benefits of your product, not just its features. Show how it can make the customer’s life easier, better, or more enjoyable.
5. Include a Call-to-Action:
Encourage viewers to take the next step, whether it’s visiting your website, making a purchase, or sharing the video.
Conclusion
Product videography is a powerful tool that can elevate your brand and help you stand out in a ecommerce market. By creating engaging, high-quality videos, you can showcase your products in the best light, build trust with your audience, and drive more conversions. Whether you’re a seasoned videographer or just starting, the tips and best practices outlined in this post will help you create compelling product videos that resonate with your audience and achieve your marketing goals.
